And all of a sudden everyone hates their country’s official broadcasters
Only countries with low internet penetration rates get to watch any Olympic event of their choice for free via YouTube. Residents of richer nations this time are left with what’s being selected by their national official olympic broadcaster: mostly only events that their country is represented.
What people don’t realize is that this isn’t a new problem. NBC didn’t just fail. It’s been doing what it’d done in previous Olympic games. The problem is with us viewers whom today are more diverse, fragmented and more demanding than ever before thanks to the Internet.
It’s about time we start looking into liberation of world-wide digital content distribution.