I’ve been reading about Generation Y a lot lately and these are the five things I found from a book I read that I think are incredibly accurate:

(1) Gen Y’s don’t really feel that technology controls how their lives unlike their parents

(2) As children, Gen Y’s often received awards and trophies for simple participation, or even extensive praise for almost any idea (we are so damn spoiled)

(3) Gen Y’s don’t see the move back home after college to be a “failure to launch” but a natural AND desirable extension of their relationship with their families

(4) Gen Y’s ability to multitask has blurred the line between work and leisure, even though this would lead to the need for more flexible work hours.

(5) Living for “the now” is what defines the way Gen Y’s spend and save. They try to enjoy everyday and won’t save much to enjoy their wealth later.

Each of these points has an explanation to it but the last point is a little more complicated than others. The book said us as Gen Ys lived through “shared” world-wide events (i.e. threats of natural disasters or terrorism) that has caused uncertainty and indirectly influenced us to live on the basis that there may never be tomorrow PLUS the fact that we have never lived through a very bad recession.

It’s astonishing to realize how many big corporations are actually very scared of us Y-ers. But one thing I should say to them, is: fear not the Ys but what comes after our generation—The Bieber generation.